QINGDAO – Global electronics giant Hisense has officially unveiled its latest business roadmap, putting Artificial Intelligence (AI) front and center. The announcement was made during the Hisense Global Partner Conference 2026 in New York, held ahead of the highly anticipated FIFA World Cup 2026™ Final.
With this new strategy, Hisense is signaling its readiness to enter a new chapter of global development—bringing a seamless smart living ecosystem to consumers worldwide.
Beyond Appliances: Creating a True “Home Companion”
Fisher Yu, CEO of Hisense Group, noted that AI has fundamentally reshaped how people interact with technology. In this new era, Hisense is moving away from traditional appliances that simply wait for a button press, shifting instead toward intuitive devices that truly understand their users’ needs.
“Ordinary devices simply take commands. A companion, however, is there to understand you, anticipate your needs, and bring warmth to your home. This is the future we are creating,” said Fisher Yu.
To make this vision a reality, Hisense is focusing on five key strategic pillars:
Expanding the AI Value Chain: Integrating AI capabilities across all business sectors.
Scenario-Based Innovation: Transforming household devices into proactive smart companions.
Global Sports Marketing: Continuing long-term sports partnerships on the world stage.
Service-First Approach: Enhancing user experience and overall customer satisfaction.
Deeper Glocalization: Strengthening collaboration and value creation with local partners worldwide.
Real-World Innovation in the Living Room and Kitchen
This AI initiative goes far beyond concepts on paper. Powered by V AI OS, Hisense Smart TVs can now better predict viewing preferences and suggest content at just the right moment. Meanwhile, the ConnectLife ecosystem seamlessly links home appliances—from kitchen equipment and laundry care to air conditioning—allowing them to operate smarter while optimizing energy consumption.
Beyond home appliances, Hisense is also accelerating its expansion into high-growth tech sectors, including semiconductors, smart energy, laser display technology, and automotive electronics.
Backed by Global Partners
Hisense’s bold moves have earned praise from key international partners. FIFA Chief Business Officer Romy Gai commended Hisense’s technological contributions—ranging from cutting-edge LED displays to supporting VAR operations—for elevating the tournament experience.
Echoing that sentiment, Haydon Myers, Executive General Manager of Electrical at Harvey Norman Australia, applauded Hisense’s ongoing investment in premium technology. He highlighted that Hisense’s long-term commitment—demonstrated across three consecutive FIFA World Cups—proves its brand strength and continues to deliver lasting value for consumers, retailers, and the wider industry.
